Where it began — Better nutrition starts with better questions.
The nutrition landscape is full of choices, claims, and complicated information. We wanted to look closer — to understand what belongs in a formulation, why it belongs there, and whether the thinking stands up to scrutiny. Rather than accept shortcuts, we chose to understand the process ourselves — from formulation science to the practical realities of production.
We don't just put our name on the product. We take responsibility for what is behind it.
From an idea to a formulation.
Creating Yeva was never simply about putting ingredients together. It meant understanding the science behind formulation, questioning assumptions, evaluating possibilities, and refining each decision.
Developing a product responsibly is not about reaching the first workable version. 'Good enough' is never the standard.
Made with intention — Every ingredient has a reason.
Thoughtful nutrition begins with purposeful formulation. Selected with intention, designed around real nutritional needs, science-led thinking, radical transparency, and built-in quality from formulation through production.
Built with ownership. Made for real life.
The people behind Yeva
Swathy Lekshmy is the Founder of Purely Plated LLP, a CSIR-incubated venture focused on functional nutrition and herbal wellness. With a strong interest in developing thoughtful nutrition solutions, she brings together scientific thinking, product development, and a purpose-driven approach to building meaningful wellness products.
And this is only the beginning.
Yeva begins with a single product. But the belief behind it is much bigger. As we grow into new areas of nutrition — from everyday nourishment to future possibilities in gut health, protein, women's nutrition, and healthy ageing — the principle remains: Thoughtful nutrition. Purposeful formulation. Made for real life.
From idea to finished product,
we take ownership.
Yeva brings together formulation expertise, manufacturing capability, and a commitment to transparency under one roof.
We stay hands-on at every stage—from R&D and ingredient selection to manufacturing and packaging. This end-to-end ownership ensures uncompromising quality, deeper product understanding, and total transparency.
“We don't just put our name on the product. We take responsibility for what is behind it.”
Where it began
Better nutrition starts with better questions.
From an idea to a formulation.
Made with intention.
Every ingredient has a reason.
We believe thoughtful nutrition begins with purposeful formulation. That means looking beyond trends and asking what each ingredient contributes, how it fits within the formulation, and how clearly that thinking can be communicated.
Purposeful Ingredients
Selected with intention and rigorous justification.
Thoughtful Formulation
Designed around real nutritional needs and everyday use.
Science-Led Thinking
Guided by nutritional science rather than passing trends.
Transparency
Because people deserve to understand what they consume.
Quality
Built into the process from formulation through production.
Built with ownership.
Made for real life.
We will not use complexity to create the appearance of sophistication.
We will not make claims simply because they sound impressive.
Trust is not created by saying more. It is earned by doing things properly.
What we will not compromise on.
We believe a brand is defined as much by what it refuses to do as by what it promises.
We will not use complexity to create the appearance of sophistication.
We will not make claims simply because they sound impressive.
We will not compromise on the standards we believe matter.
And we will continue to ask the questions that led us here in the first place.
“Because trust is not created by saying more. It is earned by doing things properly.”
The people behind Yeva
Built by people who care about what goes in. Yeva brings together the expertise required to take an idea through formulation, quality, regulation, and production.
Swathy Lekshmy
Founder | Functional Nutrition & Herbal Wellness | Purely Plated LLP
“Developing thoughtful nutrition solutions requires bringing together scientific thinking, product development, and a purpose-driven approach.”
Swathy Lekshmy is the Founder of Purely Plated LLP, a CSIR-incubated venture focused on functional nutrition and herbal wellness. With a strong interest in developing thoughtful nutrition solutions, she brings together scientific thinking, product development, and a purpose-driven approach to building meaningful wellness products.
And this is only the beginning.
Yeva begins with a single product. But the belief behind it is much bigger. As we grow into new areas of nutrition — from everyday nourishment to future possibilities in gut health, protein, women’s nutrition, and healthy ageing — the principle remains unchanged: